Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A number of shopping organizations are turning to server-side monitoring as a way to improve their data collection processes. While it needs much more technical knowledge than routine GTM and might present extra prices, it can bring about better precision and even more dependable data
Pixel monitoring uses a piece of code to register conversions on your web site. It's very easy to establish and less prone to ad blockers.
1. A lot more exact data
The conventional technique of tracking conversions on a web site, making use of pixels, is having trouble with transforming browser privacy policies. This implies that the data being sent to Google Ads, Facebook Manager and various other systems is much less exact than it needs to be.
Server-side monitoring is an extra safe and secure option that helps to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, indicating it's much less most likely to be influenced by advertisement blockers or various other security measures. This provides much more accurate data and a more complete photo of individual trips across channels.
Additionally, this kind of tracking enables companies to track conversions outside of the site, such as telephone call and in-store check outs, which can be tough for pixel-based monitoring. This versatility provides marketing professionals a lot more possession over the data they send, and makes it simpler to adhere to various data regulations. It's additionally a whole lot much less at risk to fraudulence, as it's harder for deceitful actors to manipulate the system by altering the postback link.
2. Much better control over information.
Server-side monitoring enables companies to collect and enrich information prior to sending it to third-party analytics/advertising systems. This enhances data completeness and precision, which can aid marketing professionals make more informed marketing choices.
Typical pixel monitoring depends on JavaScript tracking codes that are placed in website site visitors' web browsers. These tracking codes are commonly obstructed by ad blockers, which can result in information best performance marketing tools collection disturbances and unreliable results. Server-side tracking makes it possible for services to bypass these restrictions and provide exact, regular data that is less at risk to disturbance.
This kind of tracking additionally enables companies to track conversions that take place beyond the website, like telephone call and in-store purchases. This is important since brand-new privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason S2S is much more reliable for organizations seeking to adjust to these modifications.
3. Less vulnerable to scams
Server-side tracking makes it possible for services to control data hauls before it gets to 3rd party endpoints, improving protection and privacy. This is especially vital as different browsers and systems increasingly transform how they take care of cookies. For instance, in iOS 14, Safari will just deliver first-party cookie information and will not permit pixel-based tracking. Using server-side monitoring, you can bypass these restrictions and remain to track conversions that occurred beyond your web site.
In addition, server-side monitoring enables you to record user information directly by yourself servers. This removes reliance on 3rd parties, which can be susceptible to violations and privacy offenses.
A server-side tracking system is a collection of directions that informs your site's web server what events to videotape. This data is after that sent to analytics devices like Google Analytics and Facebook Business. It's likewise used to activate event-based ads, such as retargeting. On the other hand, pixel tracking is an alternate method that utilizes a tiny piece of code on your page to collect information from individuals.
4. Less complicated to execute
Server-side monitoring is a data collection procedure that takes place on the site's very own server, bypassing internet internet browser limitations. This suggests that data gathered by the website/app is first sent out to the server where it's refined and after that sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this strategy is that it reduces the range of information management and offers organizations much more control over transmission, making it usually much more trustworthy. As a result, it's less vulnerable to data difficulties brought on by things like a damaged link or an energetic ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your business can gather real-time conversion information in the same way that you would with pixels or a cookie, however this is after that passed directly to your advertising and marketing tools on the server. This enables you to have more precise information and aids ensure compliance with personal privacy regulations such as GDPR. Furthermore, it likewise stays clear of the monitoring limitations imposed by web browsers and advertisement blockers.